1/3/2024 0 Comments Zero sugar brisk![]() Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade. In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Frank Sinatra, Babe Ruth, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. ![]() Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. Lipton previously had a slogan of long standing, "the brisk tea". Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half. ![]() Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. ![]() In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. The new beverage is said to have the same bold, refreshing flavor as Brisk with zero grams of sugar. Iced tea and watermelon lemonade (left) and lemon iced tea (right)īrisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture. The Brisk iced tea brand, marketed by a PepsiCo-Unilever partnership, is unveiling its first new product in more than five years: Brisk Zero Sugar Lemon Iced Tea. ![]()
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